Social Media Style and Branding Guide

Please consult your school communications or web content manager for additional guidance or school-specific guidelines.

• Consider how your social media presences not only tie back to your web presence but help extend it. Do you use consistent branding, colors, tone, images, graphics, etc.? Does the content you share via social media match what is on your website?
• Consider using a consistent name across platforms (e.g. youtube.com/tuftsalumni, facebook.com/tuftsalumni, twitter.com/tuftsalumni).
• Do not use the university’s main wordmark or seal as an avatar, background image or profile image. Use of the Tufts Athletics logo/wordmark is only granted through the Athletics Department.
• If your school/department/office/center has its own logo or wordmark, you may use that, providing that it is still legible upon resize.
• This style and branding guide is aligned with the Tufts University visual identity and brand standards. Please contact University Relations for university visual identity and branding guidelines; information on approved logos, wordmarks and other images; to ensure coordination with other Tufts websites; and to learn about ways to promote your social media channel
• Information on Twitter and Facebook specific branding (e.g. photo dimensions, picking a handle, etc.) please refer to our  Twitter and Facebook tips.

Resources

• Name Use/Insignias
• Visual Identity [PDF]

Last updated: August 2013