The Office of Communications and Marketing provides a wide range of strategic communications services through four primary groups:
Content: Tells the Tufts story using all available communications and marketing channels, including websites, social media, and print, and using all available media, including video and photography. The team produces the university’s news site Tufts Now, as well as two publications: the university's flagship Tufts Magazine and One Tufts, a publication for Tufts donors and friends. The team produces two weekly e-newsletters featuring Tufts Now content (Weekly Roundup and The Edit) as well as a monthly e-newsletter for all university alumni featuring content from across Tufts. The team manages the university’s main social media channels and the university’s events calendar. Tufts Photo provides news and marketing photography for Tufts' communications and the university community.
Marketing and Branding: Oversees the university's brand and visual identity. Develops marketing strategies and campaigns to support advancement and enrollment priorities across schools. The team also supports creative and digital projects from university websites to email outreach to print collateral.
Media Relations: Keeps the university’s profile high, positive and in support of the Tufts brand across all external news media. The team also provides issues and crisis management and helps develop special communications plans.
Internal Communications: The Internal Communications team works closely with colleagues in UCM, central administration, and the schools to coordinate and streamline communications across channels to amplify messages and reach the Tufts community to increase awareness, build engagement, strengthen connection, and inspire pride in the university.