The Office of Communications and Marketing provides a wide range of strategic communications services through three primary groups:
Content: Tells the Tufts story using all available communications and marketing channels, including websites, social media, and print, and using all available media, including video and photography. The team produces the university’s news site Tufts Now, as well as two publications: the university's flagship Tufts Magazine and One Tufts, a publication for Tufts donors and friends. The team manages the university’s main social media channels, the university’s events calendar, the Tufts homepage and upper-level pages, and the weekly Tufts Announcements email. Tufts Photo provides news and marketing photography for Tufts' communications and the university community.
Marketing and Branding: Produces a wide range of digital and print communications – from event invitations to integrated marketing campaigns – serving advancement and enrollment marketing priorities. The group oversees the university’s visual identity. The team also partners with Tufts Technology Services to provide Drupal web design, development and hosting services to university clients.
Media Relations: Keeps the university’s profile high, positive and in support of the Tufts brand across all external news media. The team also provides issues and crisis management and helps develop special communications plans.