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go.tufts.edu is Tufts’ home-grown URL shortening service. Web content owners may create a Go Script or “nickname” to alias their sites.
A site with a long URL, such as example.tufts.edu/departments/all/science/birdstudy, might be Go-Scripted to go.tufts.edu/birds.
Site visitors who enter the shorter URL will automatically be directed to the longer one. This comes in especially handy when promoting a site in print and on Twitter.
Any site owner with a Tufts Username and password may login to create Go Scripts.