The Office of Communications and Marketing provides a wide range of strategic communications services through three primary groups:
- Editorial: Tells the Tufts story through print, digital, photography and multimedia and produces six alumni magazines, including the flagship Tufts Magazine, as well as the news site Tufts Now, and Blueprint, a periodical for donors to and friends of the university. Tufts Photo provides news, feature and event photography for Tufts' publications and the university community.
- Marketing and Branding: Produces a wide range of print and digital communications – from event invitations to integrated marketing campaigns – serving university clients and advancement priorities. The group oversees the university’s visual identity and manages the Tufts homepage and upper level, its main social media channels, the university’s events calendar, the weekly Tufts Announcements email, and a range of university web applications. We also partner with Tufts Technology Services to provide Drupal web design, development and hosting services to university clients.
- Public Relations: Keeps the university’s profile high, positive and in support of the Tufts brand across all external news media. The team also provides issues and crisis management and helps develop special communications plans.