Tufts' visual identity system is designed to create a consistent, strong university-wide identity. However, the identity is flexible so that it can also reflect the individual character and goals of each school and division. We suggest that you create a distinguishing look for your program using color, typography, illustration and/or photography.
For more information about proper use of the Tufts logo, please read the Branding Guidelines Reference document and the university's name use policy.
The following files are available for download:
1. Tufts logo files for print, web and Microsoft Office software
2. School lockups/treatments for print and digital projects
The following file formats are tailored for either print or digital projects. Make sure you use the correct file format or the logo may render inaccurately, reflecting poorly on the Tufts brand. EPS files are vector files designed for use in print applications at any size. PNG files are designed for use in Microsoft Office or web applications. The files below are large format and are suitable for most applications. You can reduce the size as needed.
When preparing the Tufts logo for the web, it is a best practice to open the EPS file within image editing software (e.g. Adobe Photoshop) and render the logo at your desired size. The last step is to save it as a new PNG file. Please don't resize the PNG files below. Contact Communications & Marketing with any questions.
Both the PNG and EPS versions of the Tufts logo for download have the required clearspace around the logo built into the file. Please do not attempt to stretch the logo or crowd it with artwork or text.
For internally-focused communications: students, faculty and staff.
For externally-focused communications: alumni, parents, prospective faculty, prospective students, neighbors, etc.
Friedman School of Nutrition Science and Policy
Official Lockup: Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy
Jonathan M. Tisch College of Civic Life
School of the Museum of Fine Arts at Tufts
View/Download the SMFA logo Guidelines
School of Arts and Sciences + School of Engineering
Friedman School of Nutrition + Sackler School + School of Medicine
Friedman School + Jean Mayer Human Nutrition Research Center on Aging (HNRCA)
Friedman School + Jean Mayer + New Entry Sustainable Farming Project