Managers of Facebook pages at Tufts should be able to check on the page at least once a day and should have enough content to post at least once a week.
Profile photos need to be at least 180×180 pixels. Profile photos for Tufts pages should be unique to your department or area and represents what makes you unique at Tufts. Departments with their own logos may want to use that logo. Only the main Tufts University page may use the Tufts University logo for a profile photo. You may not use the university seal as your Facebook profile photo (please see University Visual Identity Guide).
Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that is smaller than these dimensions, it will get stretched to this larger size, making it blurry and pixelated. For best results, upload a 851×315 pixel photo. You may not use the university seal as your Facebook cover photo (please see University Visual Identity Guide).
Be sure the photos you select do not violate copyright rules (see the Social Media Policy for more details). If you are looking for suitable images to use for Facebook profile or cover photos, please contact Communications and Marketing or Tufts Photo.
Successful Facebook pages at Tufts consider what kind of content their audience would like to see on Facebook as well as the key messages that the department or group would like to convey to their audience. Working these two ideas together will result in pages that engage our audiences while supporting our messages.
Facebook uses an algorithm to determine what posts users will see in their news feeds. Posts that their friends have liked, commented on or shared and posts from pages they have interacted with in the past are more likely to appear. Choose content that will interest and engage those who like your page and they will be more likely to interact with the content.
The Timeline format is a great way to tell the story of your organization or department. You can include when you were founded and other important milestones and be sure to include photos (photos found on Tufts Digital Archives should be attributed to the “Tufts Digital Collections and Archives” with the URL.). Milestones give the complete background for your group and can be a fun way for users to get to know you.
People may post to your page’s wall. These posts will appear on the right hand side of your page in a box entitled, “Visitor Posts.” Check your Facebook page regularly (at least once a day) to respond to messages and questions or remove inappropriate postings (e.g., ads, commercial postings, spammers, offensive, obscene, or inappropriate content). Clicking “Visitor Posts” will open a new box that allows you to see all the posts that have been posted to your page. Clicking the three dots at the top right of a post produces a drop down menu, where you can choose other options, including deleting, hiding, or reporting it.
You may want to add a disclaimer to the page’s “About” section that informs users of how and when comments or posts will be deleted: “We reserve the right to remove content that is spam, commercial, harassing, obscene and/or derogatory.”
People may post reasonable criticism (e.g., “Last night’s event was too crowded and the music was too loud!” or “I am annoyed that I didn’t get into your program”). To build credibility and authenticity, it is usually best to allow these comments to stand, allowing other users to see the exchange.