What are Branding Guidelines?
Branding guidelines are a graphic system of colors and typefaces anchored by a strong institutional logo. Tufts’ branding guidelines have been designed to create a consistent, recognizable university-wide visual presence, while embracing the individual character and goals of each school and division.
Does everything have to be brown and blue? No, but it is a good idea to use at least one of these colors prominently in your design so it is clearly in the “Tufts family.” Then use photography, accent colors and other graphic elements to create your own look.
Does this affect business cards and stationery? Yes. Official stationery and business cards may only be ordered online through Staples as a member of Tufts Marketplace (visit the Tufts Purchasing site to become a member), or at Tufts Print Copy Services.
Can I create a new logo for my program in combination with the Tufts logo?
No. Instead, we suggest that you create a special look for your program using color, typography, illustration and/or photography.