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A distinctive brand is achieved by the use of consistent visual and messaging elements that frame and influence the way target audiences perceive Tufts University. Following the university’s visual identity standards is critical to supporting the Tufts brand, maintaining the visibility of Tufts and underscoring its reputation as a unique top-tier institution.

Brand Guidelines

The branding guidelines are a toolkit of colors and typefaces anchored by a strong institutional logo (also known as the Tufts wordmark). These graphic components and the rules that govern their use create consistency in all communications, maintaining a recognizable look associated with the institution.

You can download the Tufts logo directly from this website, request access to the Tufts Brand Typefaces, and request a school Microsoft PowerPoint template.

Our Branding Guidelines Reference (PDF) provides an overview of how to use the Tufts logo and identity system.

Tufts Stationary

Official stationary and business cards may only be ordered online through W.B. Mason as a member of Tufts Marketplace (visit the Tufts Purchasing site to become a member).

Name Use Policies