Brand Guides and Logos

A distinctive brand is achieved by the use of consistent visual and messaging elements that frame and influence the way target audiences perceive Tufts University. Following the university’s visual identity standards is critical to supporting the Tufts brand, maintaining the visibility of Tufts and underscoring its reputation as a unique top-tier institution.

Visual Identity

A visual identity is a graphic system—a toolkit of colors and typefaces anchored by a strong institutional logo (also known as the Tufts wordmark). These graphic components and the rules that govern their use create consistency in all communications, maintaining a recognizable look associated with the institution.

You can download the Tufts logo directly from this website. Our Visual Identity Standards Quick Guide provides a snapshot of how to use the Tufts logo and identity system. You can also review the complete visual identity system by downloading the university’s Visual Identity Standards Reference Guide.

Name Use Policies